Hey there! So, picture this: it’s Monday morning, I’m halfway through my first cup of coffee, and my phone lights up with the words “June 2025 Google Core Update.” My heart does a tiny back-flip. If you live in SEO-land, you know that phrase is code for “buckle up—rankings are about to hit turbulence.”

Google actually pressed the big red button on June 30, 2025. They say the rollout will drag on for roughly three weeks, but—trust me—the bulk of the chaos shows up in the first day or two. One minute you’re strutting on page one, the next you’re rummaging around on page five wondering who stole your spotlight.
Wait—What Exactly Is a Core Update?

Think of it as Google spring-cleaning the entire index. They haul out the dusty pages, polish the shiny ones, and rearrange the SERPs furniture so the best answers sit front and centre. Because the tweak is “core,” it touches everything—content quality, link signals, user experience, the whole shebang.
Step One: Breathe

I’ve lost count of how many marketers slam the panic button the second they see a traffic blip. They yank titles around, delete half the site, and basically redecorate the living room while the movers are still hauling the couch in. Don’t be that person. The algorithms are still shuffling the deck; changing cards mid-deal just makes a mess.
My Three-Week Chill-Out Plan

    Stalk Search Console & Analytics – I treat these dashboards like my morning newsfeed. Search Console whispers where my keywords are wandering; Analytics spills the tea on actual human visits.

    Spy on the Neighbours – Tools like Moz or Ahrefs show whether my competitors are sliding down the same hill. Misery loves company, after all.

    Hands Off the Site – No wild title experiments, no frantic link disavows. I’m giving Google the space to finish its makeover.

When the Dust Settles: Time to Play Doctor

Once Google hangs the “Finished Renovating” sign, I roll up my sleeves and run every under-performing page through the E-E-A-T checklist:

    Experience – Do I sound like I’ve actually used the product I’m yapping about?

    Expertise – Am I bringing fresh stats, deep dives, or just parroting Wikipedia?

    Authority – Are my credentials front and centre, or am I hiding behind “Admin”?

    Trust – Is the page lightning-fast, secure, and free of shady pop-ups?

If a page flunks, I patch it: combine duplicate posts, bulk up thin paragraphs, fix broken links, maybe rope in a subject-matter guru for quotes.
Spotting the Weird Stuff

Some updates serve up total oddballs—like a Companies House listing sneaking into results for “emergency plumber near me.” Those glitches scream, “Hold tight, rollout still in progress.” I log them, laugh a little, and move on.
Quality: The Unsexy, Unbeatable Strategy

Here’s the deal: in ten years of geeking out over SEO, the winning tactic has never changed. Quality content—helpful, original, well-structured—outlasts every algorithm storm. Yes, toxic backlinks and sloppy tech can trip you up, but nine times out of ten your fate boils down to how good your pages are.

So, if this update punched your site in the gut, grab a digital stethoscope and listen: maybe your blog posts from 2019 are shallow, or your product pages read like a robot wrote them. Upgrade them. Make them sing.
Or, Y’know, Call In Reinforcements

If you’d rather binge Netflix than wade through audits, give Walsh & Partners a shout. We’ve surfed enough updates to keep clients parked on page one for nearly a decade. Our secret sauce? Relentless focus on—say it with me—quality. Think of us as that vintage car built so well it’s still purring after 300,000 miles. Google may tweak the road rules, but a finely tuned engine always gets you home.

Feel free to ping me if your rankings just did the Macarena. Until then, breathe, sip your coffee, and remember: updates come and go, but great content is forever.